Brand

Brand Kit

The cryptiq identity: the key mark, the wordmark, and their lockups — for dark and light backgrounds. You are the key. Download any asset below as vector SVG, transparent PNG, or flattened JPG, or grab the whole kit at once.

↧  Download full kit (.zip)
01 · Logo suite

On dark

Primary environment. Teal key with a near-white wordmark on slate #161a1f or deeper.

Horizontal lockup
Horizontal lockup
Stacked lockup
Stacked lockup
Key · teal
Key · teal
Key · white
Key · white
Wordmark
Wordmark
App icon
App icon
Avatar
Avatar
02 · Logo suite

On light

For light documents and print. The teal key stays; the wordmark switches to slate. A solid slate key is provided for single-colour use.

Horizontal lockup
Horizontal lockup
Stacked lockup
Stacked lockup
Key · teal
Key · teal
Key · slate
Key · slate
Wordmark
Wordmark

PNG & SVG are transparent · JPG is flattened onto slate (dark assets) or near-white (light assets), since JPG has no transparency.

03 · The mark

The key, on its own

The key is the icon — you are the key. Give it clear space of at least the width of the key head on every side, and never render it below 24 px / 8 mm tall. Never stretch, rotate, or redraw it.

key teal
key slate
key white
04 · Colour

Palette

One accent only — teal #2ec4b6. Everything else is slate, near-white and greys. Red is reserved for genuine errors.

Teal#2ec4b6the one accent
Slate#161a1fprimary background
Floor#0f1318deeper panel
Void#0a0c0fdeepest floor
Near-white#eef1f5text on dark
Muted#8a97a6secondary text
Dim#4e6070tertiary / lines
Alert#e05555errors only
05 · Type

Typography

Display / headings — weight 300–500
cryptiq
DM Sans · lowercase wordmark, light headings
System / tags — uppercase, wide tracking
LIVENESS · ZERO-PII · CTAP
Courier New · monospace
06 · Usage

Do & don't

Do

  • Keep the wordmark lowercase — always “cryptiq”.
  • Use teal #2ec4b6 as the single accent.
  • Give the mark full clear space.
  • Prefer the dark environment; refined glow, not neon.

Don't

  • Never typeset “CRYPTIQ” in all-caps.
  • Never colour a single letter (no teal Q).
  • Don't use the retired mint #2bffb1.
  • Don't stretch, rotate or re-draw the key.